The story behind HabiTurn
HabiTurn is based on a frustration felt by the Founder Trine Wulff a long time ago:
1) Why are effective treatments and rehabilitation efforts within primary care rarely used by those people who would benefit most by using them?
2) What does it take to engage e.g. fragile older persons in effective rehabilitation efforts?
The frustration was significant, why she quitted her job as R&D director in a Medical Device Company to start the company Think Twice Advice, where the mission was to contribute with solutions to above questions, as can be seen in the original mission statement shown below:
The first concept being developed was a coaching model (Better Balance Coaching), which was tested in a randomized controlled trial, where the test persons were 65+ people after fall injuries. To develop the model and act as a health coach, Trine took an extensive coaching education. She then combined tools from coaching/positive psychology with tools from health psychology and addressed specific needs among people with strong training barriers. In average, the test persons were coached in 6 hours over a period of maximum 6 months, where the primary communication method was telephone calls. The effect was significant improvements of respectively physical performance and use of home care services compared to the control group. A qualitative analysis of the 356 conversations revealed key barriers and key drivers to execute effective training/rehabilitation after fall injuries. The study was made in collaboration with Bispebjerg Hospital and Copenhagen Municipality, and the main study was funded by the Health Ministry.
Based on above study, Trine was asked by Copenhagen municipality to train their health professionals in communication, as part of a pre study before their efforts within reablement (hverdagsrehabilitering). The training model was named Inviting communication. Based on very positive test results, the model was launched as a general training course for healthcare professionals. The training model has afterwards been validated in respectively Copenhagen and Stavanger with very positive results. Trine has since then been teaching hundreds of health professionals in Nordic countries in how to motivate people with strong training barriers in effective rehabilitation.
Along with above story line, Trine was training employees in several medical device companies in how to create user needs driven innovations (the training course ZOOM, developed by Trine). This was an excellent way to combine her passion for creating new solutions in her own company with a crucial need to stay in close contact with the medical device-field.
Lighter Days is a natural supplement to existing rehabilitation concepts, as we unfortunately still need to offer fast track solutions making effective rehabilitation more attractive for people with strong training barriers.
To separate the development of Lighter Days and other medical device concepts from Trine’s consultancy, the company HabiTurn was created in 2015.
The company mission is to create and launch products making training/rehabilitation easier, especially for people with strong training barriers.